Aamzon goes luxe, starts selling products of labels like Tumi, Furla, Versace
Over the past three to six months, the US firm has started selling bags and travel accessories of Furla and Tumi, watches of Versus by Versace and Emporio Armani, and shoes of Botticelli, John Galliano, Allesandro Del Aqua and CR7 by Christiano Ronaldo.
Amazon, which has also started selling beauty brands like Eve Snow and Lord & Berry, recently said its beauty store has grown five times since the launch in January last year and that more than 50% of the orders for luxury brands are coming from tier 2 cities like Jaipur, Indore and Coimbatore.
Amazon’s beauty platform sells over 800 products from more than 20 brands including Gentlemen’s tonic, Crabtree & Evelyn, L’Occitane, Leighton Denny, Dermalogica, Ren, Temple Spa, Jo Hansford, Shaze, Pangea Organics and Camel Soap Factory. Amazon said the top performing category for the store is luxury skin care.
“There’s a huge inclination towards natural ingredients in beauty and skin care products,” an Amazon India spokesperson said. “Basis the kind of consumer demand we receive, we see a higher traction towards brands that play on natural ingredients.